Triangle of dependency

The triangle of dependency suggests that institution, text and audience are all interlinked and influence each other in a certain way.

For example:
The institution adapts their to text to keep it up with the needs and wants of the audience, otherwise no one will want to consume their texts.
The audience will influence the text as it will have to be something that the audience wants to consume, research may be done to find out what the audience would like to see. For example a horror film.
The institution will have to adapt to keep their audience if a change in society occurs. For example they may need to change their text if it is no longer popular.
It is important that the institution creates the text so it meets the audiences expectations of the genre. The reason for this is because an audience will watch a text purely because of the genre, if what is within the text does not meet the stereotypes of the specific genre then the audience will be let down and may not enjoy the film (text) because it does not fulfil their expectations. If this happened then the institution is targeting their text at the wrong audience, and would need to change the genre so it fits with the stereotypes (or at least the expectations) of the genre, or would need to target an audience that might enjoy the text.

The triangle of dependency will also influence my own project. For example, the audience was a huge impact on the text that i produced. I conducted audience research to find out what they wanted, as there is no point in creating a text that an audience would not want to watch. Therefore my product is based on audience ideas and feedback in order to create a successful production piece. The institution did not influence anything as it is a made up company for the purpose of the trailer. However, the purpose of researching film institutions is so that i could create my own institution that will be recognisable as a film company due to the conventions used.