Cloverfield

CLOVERFIELD AND MYSPACE
Before the release of the film Cloverfield and any of the trailers, the production company set up a MySpace pages for the characters in the film. People will then log onto their pages and believe that these characters really do exist. this is how the company generates hype for the film as people become interested in the characters and associate with their personalities.
It gives the effect that the characters are real and allow the audience to relate to them before they are seen onscreen. It will also generate hype about the film and will get people talking about it before it is released yet. Advantages of using this approach is that Myspace is a very popular global site that anyone in the world can gain access to, which will mean that the film will be advertised to anyone that logs on to the sight. However, its suggesting that the characters are real and it may upset and confuse people when the find out that the people are fictional,it may discourage them from watching the film.

Looking at the background information of the film Cloverfield and how they market the film will give me an insight on how to market my own trailer and how to make it effective towards my target audience

Cloverfield
Genre: Mystery/Sci-Fi/Thriller
Release Date:1st February 2008 (UK)
18th January 2008 (USA)
23rd January 2008 (France)
Certification:15 (UK)
PG 13 (USA)
Director:Matt Reeves
Writer:Drew Goddard
Actors:Lizzy Caplin, Jessica Lucas, TJ Miller
Institution:Paramount, Bad Robot
Marketing and Promotion:Website, Trailer, Posters

Conventions of Facebook/MySpace

• Display photographs


• User information - friends, general public, advertising
  
• Privacy Settings


• Free for users


• Instant messaging


• Global Community


• Isolating activity


• Elements of blogging


• Games

Levi Strauss came up with the theory of Binary Opposites, Facebook is an example as we log onto it alone, but then become a part of a global community and we can talk to anyone in the world.

BINARY OPPOSITES- Levi Strauss came up with an insight on how we understand certain words. We don't understand them because of the meaning that they portray but because of the difference between the word and its opposite. He realised that the words merely act as symbols for societies ideas and that the meaning of the words, therefore was a relationship (between opposing ideas)rather than a fixed thing.

For example how we understand the word evil will depend on the difference between it and its opposing word, Good. This theory is common within literature.

An example of the theory within my trailer would be adult vs child and good vs evil. However, the adult is scared of the child, which goes agianst what we would belive. We understan an adult as being more owerful and stonger than a child- in the trailer however, it i the opposite