BRITISH BOARD OF FILM CLASSIFICATION
The reason i have decided to research this institution, was so that i would no what content i can include in a certain certificating. However, form looking at their website trailers have to be suitable for all ages, therefore it was important that i know what a U certification would include.

U - Suitable for all ages, should be set within a positive moral framework and should offer counterbalances to any violence, treat or horror. (Disney movies- Cinderella, shrek, valiant)
- No discriminatory language or behaviour
- No references to illegal drugs or misuse of drugs
- Scary scenes must be mild and brief and should have a reassuring outcome
- No dangerous behaviour that young children can copy
- Infrequent use of mild bad language
- Occasional natural nudity
- Mild sexual behaviour
- Problematic themes must be sensitive and appropriate for young children
- Mild violence over

PG - General viewing but some scenes maybe unsuitable for children. (harry potter, scooby doo, elf)
- Discriminatory language or behaviour is unlikely, unless in an educational or historic context
- Illegal drugs or misuse of them must carry a suitable anti-drug message
- Frighting sequences should not be prolonged or intense
- No detail of dangerous behaviour that young children are likely to copy
- Mild bad language only
- Natural nudity, with no sexual content
- Mild sex and innuendo only, sexual content may be implied but must be discreet
- Where more serious issues are featured, nothing
in their treatment should condone unacceptable behaviour
- Moderate violence without detail may be allowed

12/12A - These both include the same content, 12 is used for the buying and rental of a video work and no one under 12 can purchase it. A 12A is used at a cinema and people under 12 can only watch it unless accompanied by an adult. (other harry potter films, coach carter)
- Discriminatory language or behaviour must not be endorsed by the work as a whole
- Any misuse of drugs must be infrequent and should not be glamorised or give instructional detail.
- Moderate physical or psychological threat is permitted provided they are not frequent
- Dangerous behavior should not dwell on detail which could be copied
- Moderate language is allowed, strong language must be infrequent
- Nudity is allowed, but if in a sexual context it must be brief and discreet
- Sexual activity is allowed but must be brief and discreet, sexual references must be suitable for young teenagers
- Mature themes are acceptable but must be suitable for young teenagers
- Moderate violence is allowed but must not dwell on detail, no emphasis on injury or blood but can show occasional gory moments are permitted

15 - Suitable for 15 years and over (most of the horror films are certificate 15- the orphan, the ring, thirty days of night)
- The work as a whole must not endorse discriminatory language or behavior
- Drug taking is allowed but must not promote or encourage it
- Strong threat and menace are permitted sadistic or sexualised
- Dangerous behaviour should not dwell on detail that could be copied
- There may be frequent use of strong language
- Nudity is allowed in a sexual content but without strong detail, there are no constraints on nudity in a non-sexual or educational context
- Sexual detail may be portrayed without strong detail, there may be strong use of verbal references to sexual behaviour
- No theme is prohibited, but must be suitable for 15 year old
- Violence may be strong but should not dwell on the infliction of injury or pain

18 - The BBFC, will not override the principle that adults should be free to choose their own entertainment. Except for the following conditions.
- Where material is in breach of the criminal law (Horror films - the fourth kind, the decent, saw series Other- American pie )
- Where material or treatment appears to risk harm to individuals of through their behavior to society
- Where there are more explicit images of sexual activity which cannot be justified by context

http://www.bbfc.co.uk/

The trailer that i will be producing will be certificate 15, so i will have to take inti consideration of all the points listed for this film type. However as i am creating a trailer, it has to be suitable for viewing by all ages therefore i will not be able to include content that young children should not see. By analysing film trailers i will be able to gain knowledge of the elements that are included in order to target the correct audience without showing any scenes into much detail, that it will not be suitable for everyone to see.
I also have to take into account that the BBFC is only relevant in Britain and these rules will not be relevant in other cultures as they will have their own way in which to classify a film. For example it may be a 15 in the UK could possibly be an 18 in Ireland, this couls be taken into consideration when targeting my audience.